#781A1A Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

This deep, desaturated red carries a serious, moody weight perfect for formal branding or dramatic UI backgrounds. Because it is so dark, avoid using it for fine text. It pairs beautifully with soft creams or gold accents to lift its intensity. The hex code for this shade is #781a1a, a color that balances traditional warmth with a sense of quiet authority.
Questions about #781a1a
What is #781a1a in RGB, HSL and CMYK?
In RGB, #781a1a is rgb(120, 26, 26), in HSL hsl(0, 64%, 29%) and in CMYK 0%, 78%, 78%, 53%.
What design elements work best with #781a1a?
How should #781a1a be applied in user interfaces?
This dark, desaturated red adds a sense of quiet authority to formal branding or dramatic interface elements. Because of its intense depth, reserve #781a1a for large blocks of color, hero sections, or accent borders rather than body text.
Is #781a1a readable on white or black?
#781a1a has a 10.70:1 contrast ratio on white and 1.96:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.