#954535 Hex Color

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Chestnut color codes graphic
#954535 is a muted, terracotta red with a dim, rustic character. This earthy tone feels grounded and serious, making it a reliable choice for traditional design themes or moody accents. It works best as a supporting color in a palette, as its low saturation can read muddy if overused. Pair it with soft cream or warm gray to maintain legibility, as white text provides the necessary contrast.

Questions about Chestnut

What is the hex code for Chestnut?
Chestnut is #954535. In RGB that is rgb(149, 69, 53), in HSL hsl(10, 48%, 40%) and in CMYK 0%, 54%, 64%, 42%.
Which neutral colors pair best with #954535?
Soft creams and warm grays provide the most elegant contrast for #954535 because they prevent the earthy, muted red from feeling too dark or heavy. Using a clean cream or warm gray ensures text remains readable and professional.
Is #954535 suitable for primary brand elements?
Because of its low saturation and rustic character, #954535 often works better as a secondary, grounding accent rather than a primary brand color. Overusing it can make designs appear muddy, so balance it with lighter shades to maintain visual clarity.
Is Chestnut readable on white or black?
Chestnut has a 6.60:1 contrast ratio on white and 3.18:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.