#741D23 Hex Color

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Hex color #741d23 graphic
#741d23 is a moody, desaturated red with significant dark undertones. Its heavy, serious presence makes it an excellent choice for luxury branding or formal autumn designs. Pair this color with soft creams or warm grays to avoid it feeling too imposing. Because of its dark intensity, it works best as a primary base color or for large, bold text. White text remains highly readable over this hex code.

Questions about #741d23

What is #741d23 in RGB, HSL and CMYK?
In RGB, #741d23 is rgb(116, 29, 35), in HSL hsl(356, 60%, 28%) and in CMYK 0%, 75%, 70%, 55%.
How should #741d23 be used in design projects?
#741d23 creates a strong, formal base for luxury branding or editorial layouts that need a serious, grounded aesthetic. Because of its dark intensity, use it for bold headers or primary background blocks rather than fine details, ensuring high legibility with white text.
What colors pair well with #741d23?
This moody red balances best when paired with neutral, lighter tones like cream or warm gray to prevent the overall design from feeling too heavy. Avoid high-contrast saturated colors, as they often clash with its desaturated, somber nature.
Is #741d23 readable on white or black?
#741d23 has a 10.81:1 contrast ratio on white and 1.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.