#312A23 Hex Color
Dusty brown with quiet depth
#312a23 is a dark, muted brown with gray and ashy undertones, creating a dusty, almost-gray appearance. Its low lightness and saturation suggest seriousness, mystery, and reliability. Use it as a dominant base for vintage branding, coffee packaging, or moody backgrounds, paired with warm cream accents. White text has about 14.1:1 contrast. The hex code is #312a23.
Questions about #312a23
What is #312a23 in RGB, HSL and CMYK?
In RGB, #312a23 is rgb(49, 42, 35), in HSL hsl(30, 17%, 16%) and in CMYK 0%, 14%, 29%, 81%.
What colors pair well with #312a23?
Warm cream provides the clearest, most inviting contrast with #312a23, while terracotta, muted gold, and soft beige add warmth without overwhelming its dusty brown base or competing with its quiet, ashy undertones.
Does #312a23 read as warm or cool?
#312a23 reads as a subdued warm brown, but its gray and ashy undertones soften that warmth and give it an almost-neutral appearance, so it feels grounded and dependable rather than rich, orange, or strongly earthy.
Where does #312a23 work well?
Use #312a23 as a dominant base for vintage branding, coffee packaging, editorial layouts, and moody backgrounds, especially when you want a serious, reliable mood with low visual noise and a slightly weathered feel.
Is #312a23 readable on white or black?
#312a23 has a 14.13:1 contrast ratio on white and 1.48:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.