Coming up with a color scheme, palette, or combination for your business logo can be tough. If you’ve already got a brand color palette, you’ll normally use that to pick your logo colors … but what if you’ve not yet set your brand colors? Choosing brand colors doesn’t just mean finding a color palette that … Read more
Color is a quick and powerful way to deliver important information. From the color of your logo to the theme of your website, your chosen color scheme will impact almost every single one of your marketing assets. You need to use consistent brand colors across all platforms in order to make your brand distinguishable, recognizable, … Read more
Have you ever noticed how you feel like wearing bright colors when happy? Or how a room painted in dark and muted color, like black and grey, makes you feel sad and depressed? That’s because colors and your emotions are interconnected. Your mood can determine your choice of colors and vice versa. While this connection … Read more
Pastel colors are typically pale colors with a light hue and low saturation. The name originates from the pastel art medium which is known for its neutral hue and low saturation using powder pigment with a binder. Most people would call pastel colors soothing with their soft tones they are very easy for the eyes … Read more