#B73040 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#b73040 is a saturated, medium-dark red with warm berry undertones and a strong, focused presence. This hex code brings urgency, passion, and energy to calls to action, sports graphics, food branding, and emergency accents. Use it as a controlled accent rather than a full-page background; white text reaches about 6.0:1 contrast for accessible body copy.
Questions about #b73040
What is #b73040 in RGB, HSL and CMYK?
In RGB, #b73040 is rgb(183, 48, 64), in HSL hsl(353, 58%, 45%) and in CMYK 0%, 74%, 65%, 28%.
Does #b73040 read as a warm or cool red?
#b73040 reads as a warm, saturated red because its red channel dominates while its slight blue bias gives the color a berry cast instead of an orange one in most surrounding palettes. It becomes cooler beside orange and warmer beside navy.
What colors pair well with #b73040?
Is #b73040 readable on white or black?
#b73040 has a 5.98:1 contrast ratio on white and 3.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.