#9A7399 Hex Color
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Muted and cool, #9a7399 is a dusty purple with gray undertones and a matte, softly faded finish. Its restrained saturation suits supporting backgrounds, cosmetic packaging, spiritual brands, and romantic editorial layouts better than bold calls to action. Pair it with ink navy or warm ivory. Black text reaches about 5.3:1 contrast, enough for WCAG AA body text. The hex code is #9a7399.
Questions about #9a7399
What is #9a7399 in RGB, HSL and CMYK?
In RGB, #9a7399 is rgb(154, 115, 153), in HSL hsl(302, 16%, 53%) and in CMYK 0%, 25%, 1%, 40%. Browse more shades of purple with names and hex codes.
What colors pair well with #9a7399?
Is #9a7399 a warm or cool color?
It reads as a cool color because its purple base is softened by gray rather than red or yellow undertones. That restrained temperature gives #9a7399 a calm, dusty feel, especially beside warm ivory or cream.
Is #9a7399 readable on white or black?
#9a7399 has a 3.97:1 contrast ratio on white and 5.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.