Ivory
Gentle ivory with subtle warm undertones
Ivory is a delicate, warm-leaning white that offers a softer alternative to stark, sterile tones. It creates a comfortable, welcoming background for minimal UI layouts or clean beauty branding. Because it provides high contrast with black text, it remains perfectly readable for body copy. The hex code for ivory is #fffff0, making it a reliable choice when you need a touch of organic softness.
About Ivory
The last inch of candle before the wick
What does ivory mean?
Ivory often suggests warmth, tradition, and simplicity. Near-white lightness with a trace of yellow gives it a mellow, lived-in warmth rather than a crisp or clinical one.
Where you see ivory
- piano keys
- candle wax
- wedding dresses
- linen napkins
- pearl buttons
- sheet music paper
What it works for
Backgrounds that need warmth without color, from stationery and textiles to page themes that keep long reading sessions comfortable.
What colors go with ivory?
Sage #9caf88Both colors sit low in intensity, so they read as soft and natural together.Charcoal #36454fThe deep gray grounds the pale yellow tint and keeps text crisp on it.Terracotta #e2725bWarm earth reds share ivory's yellow base, so the pair feels unified.Walnut #773f1aDark brown wood tones echo the yellow undertone for a classic, warm contrast.Slate Blue #6a5acdThe cool blue counters the yellow cast, giving the pair quiet balance.Olive #808000Olive's muted green shares yellow undertones, making the match feel earthy and deliberate.
Questions about Ivory
What is the hex code for Ivory?
Ivory is #fffff0. In RGB that is rgb(255, 255, 240), in HSL hsl(60, 100%, 97%) and in CMYK 0%, 0%, 6%, 0%.
Why choose #fffff0 instead of a standard white?
Ivory #fffff0 provides a softer, more organic aesthetic that reduces eye strain compared to stark white. It acts as a neutral foundation that feels less clinical, making it ideal for elegant typography and minimalist web interfaces.
What colors work best with #fffff0?
This hue pairs beautifully with high-contrast text colors like charcoal or deep navy for readability. It also complements earthy tones like terracotta or sage green, creating a balanced and sophisticated color scheme for both print and digital design.
Is Ivory readable on white or black?
Ivory has a 1.00:1 contrast ratio on white and 20.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.