#981E36 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark and warm, #981e36 is a muted reddish maroon with enough depth to feel serious, traditional, and intense. The hex code #981e36 works well as a dominant background or strong accent in wine, luxury, sports, and formal branding. Pair it with warm ivory or dusty peach, and use white text for clear, accessible contrast.
Questions about #981e36
What is #981e36 in RGB, HSL and CMYK?
In RGB, #981e36 is rgb(152, 30, 54), in HSL hsl(348, 67%, 36%) and in CMYK 0%, 80%, 64%, 40%. Browse more shades of red with names and hex codes.
What colors pair well with #981e36?
Warm ivory and dusty peach pair naturally with #981e36, softening its deep red character while preserving a refined, traditional mood; use ivory for spacious backgrounds and peach for gentler highlights in branding, packaging, or editorial layouts.
Is #981e36 a warm or cool color?
#981e36 reads as a warm color because its deep red base dominates the cooler blue component, while its low brightness and muted saturation add a serious, traditional feel rather than a bright or playful one.
Is #981e36 readable on white or black?
#981e36 has a 8.15:1 contrast ratio on white and 2.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.