#731C89 Hex Color
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This intense, moody purple feels saturated and grounded. It carries a heavy, serious weight that works best as a primary branding element or a dark, immersive background. Because it is quite dark, pair it with crisp white text for excellent readability. The hex code for this shade is #731c89, which provides a striking, high-contrast base for bold graphic designs and modern gaming interfaces.
Questions about #731c89
What is #731c89 in RGB, HSL and CMYK?
In RGB, #731c89 is rgb(115, 28, 137), in HSL hsl(288, 66%, 32%) and in CMYK 16%, 80%, 0%, 46%. Browse more shades of purple with names and hex codes.
How can I effectively use #731c89 in a design layout?
Use #731c89 as a primary brand accent or for immersive, dark backgrounds to ground a visual identity. Because this deep purple is quite saturated and dark, it requires high-contrast text, such as pure white or very light cream, to maintain readability.
What colors create a balanced palette with #731c89?
Pair #731c89 with bright, neutral tones to keep your design from feeling too heavy or suffocating. It works exceptionally well alongside silver or ivory accents, which allow the intensity of the purple to pop without competing for visual dominance.
Is #731c89 readable on white or black?
#731c89 has a 9.30:1 contrast ratio on white and 2.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.