#723219 Hex Color
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Reach for #723219 when a project needs a grounded, earthy brown. This dark, unsaturated shade carries rust and leather undertones, which suits coffee packaging, vintage branding, and moody backgrounds. It holds up well as a dominant base color, though fine detail gets lost in its low lightness. White text reads clearly on top at about 9.6:1 contrast. The hex code for this brown is #723219.
Questions about #723219
What is #723219 in RGB, HSL and CMYK?
In RGB, #723219 is rgb(114, 50, 25), in HSL hsl(17, 64%, 27%) and in CMYK 0%, 56%, 78%, 55%.
What colors pair well with #723219?
Is #723219 readable on white or black?
#723219 has a 9.60:1 contrast ratio on white and 2.18:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.