#69668B Hex Color
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Muted and ashy, this dark purple has low saturation, creating a matte, dusty finish. Its cool violet undertones suit understated branding, spiritual themes, and dark-mode interfaces. Use it as a supporting tone with warm ivory or tarnished gold, since large areas can feel gloomy. White text achieves about 5.4:1 contrast, and the hex code is #69668b.
Questions about #69668b
What is #69668b in RGB, HSL and CMYK?
In RGB, #69668b is rgb(105, 102, 139), in HSL hsl(245, 15%, 47%) and in CMYK 24%, 27%, 0%, 45%. Browse more shades of purple with names and hex codes.
What colors pair well with #69668b?
Why does #69668b look cool and muted?
#69668b reads as a cool, muted purple because its blue-violet undertones and low saturation create a dusty, ashy appearance rather than a warm or vivid feel on screens and in print.
Is #69668b readable on white or black?
#69668b has a 5.42:1 contrast ratio on white and 3.87:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.