#494A08 Hex Color

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Hex color #494a08 graphic
This deep, muddy olive carries a dark, unsaturated quality that grounds moody branding and organic design themes. Because of its low lightness, #494a08 functions best as a supporting texture or a backdrop for bold, cream-colored text. The hex code #494a08 pairs surprisingly well with dusty pinks or terracotta, creating a natural, earthy balance that avoids feeling too aggressive in professional layouts.

Questions about #494a08

What is #494a08 in RGB, HSL and CMYK?
In RGB, #494a08 is rgb(73, 74, 8), in HSL hsl(61, 80%, 16%) and in CMYK 1%, 0%, 89%, 71%. Browse more shades of green with names and hex codes.
What colors work best with the deep #494a08 olive?
This earthy shade pairs beautifully with warm neutrals like cream or ivory to balance its darkness, while terracotta or dusty rose provide a sophisticated, organic contrast. Use these combinations to keep your design feeling grounded rather than aggressive.
Is #494a08 considered a warm or cool color?
While green is traditionally cool, the yellow and brown undertones in #494a08 shift it into the warm category. This makes it an ideal choice for fall-inspired palettes or branding that requires a natural, approachable, and stable appearance.
Is #494a08 readable on white or black?
#494a08 has a 9.26:1 contrast ratio on white and 2.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.