#264979 Hex Color
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#264979 is a dark, muted blue with cool gray undertones and a serious presence. Its low brightness supports trust, security, and professional authority in finance, technology, government, and nautical branding. Use it as a dominant background or header, pairing it with burgundy or warm ivory. White text remains highly readable, with about a 9.1:1 contrast ratio. The hex code for this color is #264979.
Questions about #264979
What is #264979 in RGB, HSL and CMYK?
In RGB, #264979 is rgb(38, 73, 121), in HSL hsl(215, 52%, 31%) and in CMYK 69%, 40%, 0%, 53%. Browse more shades of blue with names and hex codes.
What colors pair well with #264979?
Is #264979 a warm or cool color?
#264979 reads as cool because its dark blue base carries gray undertones rather than red or yellow warmth, giving the shade a restrained, serious feel that suits calm, trust-focused, and professional layouts.
Is #264979 readable on white or black?
#264979 has a 9.08:1 contrast ratio on white and 2.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.