#FF998F Hex Color
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The hex code #ff998f produces a soft, warm red with coral and peach undertones. Its pastel brightness brings youthful energy without the force of a deeper red, making it useful for spring branding, baby products, romance, and food packaging. Use it as a supporting tone or accent beside navy or plum. Black text achieves about 10.2:1 contrast.
Questions about #ff998f
What is #ff998f in RGB, HSL and CMYK?
In RGB, #ff998f is rgb(255, 153, 143), in HSL hsl(5, 100%, 78%) and in CMYK 0%, 40%, 44%, 0%. Browse more shades of pink with names and hex codes.
What colors pair well with #ff998f?
Is #ff998f warm or cool?
#ff998f reads as warm because its red base is softened by coral and peach undertones, while its high brightness keeps the result friendly and light rather than deep or dramatic. It works well for cheerful accents and approachable visual identities.
Is #ff998f readable on white or black?
#ff998f has a 2.05:1 contrast ratio on white and 10.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.