Orange Juice
A high intensity and saturated vibrant orange

Orange Juice is a high-intensity, saturated hue that demands attention. Because it commands such visual weight, it works best as a 10% accent color rather than a dominant background. Pair it with deep charcoal or navy to ground its aggressive warmth. The hex code #ff7f00 provides enough contrast for black text, making it a functional choice for bold, readable calls to action.
About Orange Juice
A glass of pulp-heavy juice on a hot morning
What does orange juice mean?
This is the color of pure orange, the fruit juice it shares a name with, safety cones, and pumpkin flesh. Full saturation with nothing softened gives it a loud, beaming presence, and the mid-level lightness keeps it bold instead of harsh or pale.
Where you see orange juice
- sliced cantaloupe
- safety cones
- marmalade
- pumpkin flesh
- basketballs
- traffic signs
What it works for
Use it for call to action buttons, sports branding, sale tags, and any design that needs to grab attention without leaning on red.
What colors go with orange juice?
Teal #008080Teal sits opposite on the wheel, so both colors burn brighter next to each other.Navy #000080Deep navy absorbs the orange's noise and gives the pairing real weight.Charcoal #36454fNear black lets the orange read as the single loudest element on the page.Cream #fffdd0Cream cools the intensity without dulling the color's fruity warmth.Avocado #568203The two sit close on the wheel and share a ripe, tropical feel.Cobalt #030aa7Cobalt is strong enough to match the orange instead of fading beside it.
Questions about Orange Juice
What is the hex code for Orange Juice?
Orange Juice is #ff7f00. In RGB that is rgb(255, 127, 0), in HSL hsl(30, 100%, 50%) and in CMYK 0%, 50%, 100%, 0%.
Where should I use Orange Juice #ff7f00 in a design layout?
Use #ff7f00 sparingly as a 10% accent color to draw the eye toward important call to action buttons or navigational elements. Because it possesses significant visual weight, it can easily overwhelm a design if applied to large backgrounds or text blocks.
Is Orange Juice readable on white or black?
Orange Juice has a 2.53:1 contrast ratio on white and 8.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.