#FF7373 Hex Color
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#ff7373 is a bright, warm red with a soft coral cast and enough saturation to feel urgent without looking harsh. The hex code #ff7373 works best as a focused accent for calls to action, sale graphics, sports, and food branding. Its brightness can make full-page backgrounds tiring, so pair it with calmer surrounding surfaces. Black text remains highly readable at about 8.0:1 contrast, meeting WCAG AA body-text requirements.
Questions about #ff7373
What is #ff7373 in RGB, HSL and CMYK?
In RGB, #ff7373 is rgb(255, 115, 115), in HSL hsl(0, 100%, 73%) and in CMYK 0%, 55%, 55%, 0%.
What colors pair well with #ff7373 in a design?
Pair #ff7373 with deep blue-green, warm cream, or dark neutral tones to temper its brightness; use those darker or softer colors for structure while reserving the red for buttons, highlights, and small graphic accents.
Is #ff7373 readable on white or black?
#ff7373 has a 2.64:1 contrast ratio on white and 7.95:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.