#EF1D27 Hex Color

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Hex color #ef1d27 graphic
An aggressive, high-octane red, #ef1d27 demands immediate attention. Due to its extreme saturation, it works best as a 10% accent rather than a background. Use it sparingly to guide user action or indicate urgency. Black text remains legible on this shade, maintaining a 4.9:1 contrast ratio for accessibility. Designers often pair this hue with dark charcoal or soft white. The hex code is #ef1d27.

Questions about #ef1d27

What is #ef1d27 in RGB, HSL and CMYK?
In RGB, #ef1d27 is rgb(239, 29, 39), in HSL hsl(357, 87%, 53%) and in CMYK 0%, 88%, 84%, 6%.
How should I use #ef1d27 in my design?
Because #ef1d27 is an aggressive and highly saturated red, limit its presence to approximately ten percent of your layout. It excels as an alert or call-to-action color, ensuring users immediately notice the most important interactive elements on your page.
What colors pair effectively with #ef1d27?
The intensity of #ef1d27 pairs best with neutral tones that ground its energy. Use a deep charcoal for text to maintain readability, or utilize a clean, bright white to provide the negative space necessary to keep the design feeling balanced.
Is #ef1d27 readable on white or black?
#ef1d27 has a 4.30:1 contrast ratio on white and 4.87:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.