#ED90C0 Hex Color
A vibrant and energetic bubblegum rose
This bright, playful pink sits on the border of bubblegum and rose. With its high light intensity, black text remains perfectly legible against this hue. The hex code is #ed90c0. It shines as an accent color for youthful branding or confectionery projects. To prevent it from looking washed out against a stark white background, pair it with charcoal or deep navy for better definition.
Questions about #ed90c0
What is #ed90c0 in RGB, HSL and CMYK?
In RGB, #ed90c0 is rgb(237, 144, 192), in HSL hsl(329, 72%, 75%) and in CMYK 0%, 39%, 19%, 7%.
How do I pair #ed90c0 in a balanced layout?
Is #ed90c0 considered a warm or cool shade of pink?
This shade sits right on the edge of bubblegum pink with a distinctly warm, rose-leaning undertone. It carries high light intensity, making it feel youthful, which helps it grab attention in branding projects where a cheerful, friendly aesthetic is the priority for your design work.
Is #ed90c0 readable on white or black?
#ed90c0 has a 2.24:1 contrast ratio on white and 9.35:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.