#ED1D61 Hex Color
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Loud and luminous, this red leans toward raspberry with a pink edge. The hex code #ed1d61 sits at high saturation and mid lightness, so it glows on dark backgrounds but can overwhelm at full coverage. Treat it as a 10 percent accent: buttons, sale badges, type highlights. Black text reads clearly on it at about 4.9:1, enough for WCAG AA body copy.
Questions about #ed1d61
What is #ed1d61 in RGB, HSL and CMYK?
In RGB, #ed1d61 is rgb(237, 29, 97), in HSL hsl(340, 85%, 52%) and in CMYK 0%, 88%, 59%, 7%.
What colors pair well with #ed1d61?
Is #ed1d61 a warm or cool color?
It reads warm. The red base keeps the temperature high even though the pink shift gives it an electric, almost neon edge. On dark backgrounds that warmth intensifies, which is why it suits entertainment and sales design.
Is #ed1d61 readable on white or black?
#ed1d61 has a 4.24:1 contrast ratio on white and 4.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.