Red Pigment

Use #ed1c24 sparingly as a 10% accent color for high-impact elements like call to action buttons or urgent notifications. Because it is highly saturated, avoid using it as a large background or primary fill, which can overwhelm users and fatigue the eyes.

This bold red pairs effectively with neutral tones like charcoal or soft off-whites to balance its intensity. Using dark, neutral typography against #ed1c24 maintains a high readability ratio, allowing the red to pop without losing accessibility compliance.