#E8988A Hex Color
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Soft and warm, #e8988a is a lightly muted red with peach and pink undertones. Its pastel finish feels fresh, gentle, and youthful without losing energy. Use this hex code as a supporting tone in spring branding, baby products, romance, or food packaging. Pair it with navy or charcoal, while black text stays highly legible at about 9.3:1 contrast.
Questions about #e8988a
What is #e8988a in RGB, HSL and CMYK?
In RGB, #e8988a is rgb(232, 152, 138), in HSL hsl(9, 67%, 73%) and in CMYK 0%, 34%, 41%, 9%. Browse more shades of pink with names and hex codes.
What colors pair well with #e8988a?
#e8988a pairs well with navy, charcoal, cream, and muted greens, which balance its peachy warmth without competing with its soft pastel character, especially when used in branding, packaging, and editorial layouts. Use navy or charcoal for stronger definition, and lighter neutrals for an airy palette.
Is #e8988a a warm or cool color?
#e8988a reads as a warm, lightly muted red because its red base is softened by peach and pink undertones rather than blue or violet in most lighting and digital palettes. That gentle warmth suits spring themes, soft lifestyle visuals, romantic accents, and friendly packaging.
Is #e8988a readable on white or black?
#e8988a has a 2.26:1 contrast ratio on white and 9.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.