Amaranth

A bold, saturated pink with intense energy

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Amaranth is a saturated, bold pink with high visual intensity. Because it is so loud, use this shade sparingly as a 10% accent color for calls to action or UI highlights. It pairs effectively with deep charcoal or muted olive greens to anchor its brightness. The hex code #e86ead offers excellent readability, as black text provides a strong 7.3:1 contrast ratio against it.

About Amaranth

Bougainvillea in full sun, petals almost humming

What does amaranth mean?

Amaranth is often linked to celebration, playfulness, and confidence, since bold pinks commonly signal energy and warmth. Its high saturation and mid-range lightness give it a bright, forward push that reads loud without tipping into harsh neon.

Where you see amaranth

bougainvillea blooms
bubblegum
flamingo feathers
birthday frosting
neon signs
roller skates

What it works for

Use it for packaging, party invitations, and bold accents where a strong warm pink needs to grab attention fast.

What colors go with amaranth?

Teal #008080The cool blue-green sits opposite pink on the wheel, so the pair snaps hard.Chartreuse #c1f80aTwo loud neighbors make a playful clash that suits bold, youthful design.Charcoal #36454fDeep gray grounds the pink's brightness and lets it glow in front.Mustard #ffdb58Both are warm and saturated, so the pair feels rich instead of competing.Cream #fffdd0A soft neutral cools the intensity and keeps layouts from shouting.Navy #000080Dark blue gives the pink weight and a sharp, classic contrast.

Questions about Amaranth

What is the hex code for Amaranth?

Amaranth is #e86ead. In RGB that is rgb(232, 110, 173), in HSL hsl(329, 73%, 67%) and in CMYK 0%, 53%, 25%, 9%.

How can I effectively balance the intensity of Amaranth #e86ead in a design?

Use #e86ead sparingly as a 10% accent color to draw attention to buttons or specific UI elements without overwhelming your layout. It balances beautifully against grounded, dark neutrals like charcoal or muted earth tones like olive to keep the overall look professional.

Is Amaranth readable on white or black?

Amaranth has a 2.89:1 contrast ratio on white and 7.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.