#E74D4D Hex Color

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Hex color #e74d4d graphic
Bright and strongly saturated, #e74d4d is a warm red with an energetic presence. Its medium-light value brings urgency and excitement without the heaviness of darker reds. Use the hex code for calls to action, sale graphics, sports branding, or small interface accents rather than a full-page background. Black text reaches about 5.6:1 contrast, meeting WCAG AA for body text.

Questions about #e74d4d

What is #e74d4d in RGB, HSL and CMYK?
In RGB, #e74d4d is rgb(231, 77, 77), in HSL hsl(0, 76%, 60%) and in CMYK 0%, 67%, 67%, 9%. Browse more shades of red with names and hex codes.
What colors pair well with #e74d4d?
#e74d4d pairs well with navy, charcoal, and warm neutrals because these quieter colors balance its saturated red without competing for attention, while off-white backgrounds can soften its energetic feel.
Where should #e74d4d be used in a design?
#e74d4d works best as a focused accent for calls to action, sale labels, sports graphics, alerts, and other moments that need attention, rather than as a full-page background where its saturation can feel overwhelming.
Is #e74d4d readable on white or black?
#e74d4d has a 3.77:1 contrast ratio on white and 5.56:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.