#E31B23 Hex Color
A high-energy, vibrant and punchy red
This highly saturated red demands immediate attention. It serves best as a punchy accent or call-to-action button rather than a dominant background. Because of its intensity, it pairs effectively with dark navy or warm grays. White text remains legible against this shade, meeting accessibility standards for small body text. The hex code for this powerful red is #e31b23.
Questions about #e31b23
What is #e31b23 in RGB, HSL and CMYK?
In RGB, #e31b23 is rgb(227, 27, 35), in HSL hsl(358, 79%, 50%) and in CMYK 0%, 88%, 85%, 11%.
How should I use #e31b23 in a web interface?
#e31b23 functions best as a high-contrast accent color for primary buttons, form alerts, or attention-grabbing calls to action. Avoid using this aggressive red for large backgrounds, as it can overwhelm the user and cause digital eye strain.
Which neutral colors pair effectively with #e31b23?
Is #e31b23 readable on white or black?
#e31b23 has a 4.72:1 contrast ratio on white and 4.44:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.