#E13951 Hex Color
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#e13951 is a saturated, warm red with a pink-leaning cast and medium lightness. Its vivid intensity brings energy, urgency, and passion to calls to action, sales graphics, sports branding, and expressive accents. Use this hex code sparingly as a focal color, since it can overwhelm large backgrounds. Black text reaches about 4.9:1 contrast here, meeting WCAG AA for body text.
Questions about #e13951
What is #e13951 in RGB, HSL and CMYK?
In RGB, #e13951 is rgb(225, 57, 81), in HSL hsl(351, 74%, 55%) and in CMYK 0%, 75%, 64%, 12%. Browse more shades of red with names and hex codes.
What colors pair well with #e13951?
#e13951 pairs well with navy, charcoal, and warm cream, since darker or softer neutrals temper its high saturation while preserving its warm pink-red character across interfaces, packaging, and promotional graphics.
How should designers use #e13951?
#e13951 works best as a focused accent or call-to-action color, where its medium lightness and high saturation attract attention without overwhelming an entire interface or large background at full scale.
Is #e13951 readable on white or black?
#e13951 has a 4.28:1 contrast ratio on white and 4.90:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.