#E12729 Hex Color
An intense, urgent red with high impact
A saturated, high-intensity red, #e12729 commands immediate attention. This warm hue creates an aggressive, urgent feel that works best as a 10% accent rather than a dominant base. While it supports white text for readability, the sheer saturation makes it overwhelming in large applications. Use this hex code for calls to action or alert indicators where you need to drive quick user response.
Questions about #e12729
What is #e12729 in RGB, HSL and CMYK?
In RGB, #e12729 is rgb(225, 39, 41), in HSL hsl(359, 76%, 52%) and in CMYK 0%, 83%, 82%, 12%.
Where should I use the #e12729 color in my design?
Use #e12729 sparingly as a high-impact accent, such as for critical alert indicators, error notifications, or primary call-to-action buttons. Because this red is so saturated, it works best when limited to about 10 percent of your total screen real estate to avoid overwhelming viewers.
What colors pair well with #e12729?
Pair #e12729 with neutral tones like charcoal or off-white to allow the intensity of the red to pop without visual clashing. Avoid placing it near other highly saturated warm colors, as this can create a vibrating, difficult-to-read effect for the human eye.
Is #e12729 readable on white or black?
#e12729 has a 4.64:1 contrast ratio on white and 4.52:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.