Bloody Rust
An intense, high-energy crimson red
Bloody Rust is a saturated, high-energy red that demands attention. Because it is so intense, it works best as a small accent color rather than a large background. It pairs surprisingly well with dark charcoal grays, which help ground its aggressive warmth. White text remains legible against this hex code #da2c43, making it a functional choice for impactful buttons and high-priority UI callouts.
About Bloody Rust
Raspberry crushed against hot brick
What does bloody rust mean?
Bloody Rust often reads as energy, appetite, and urgency, since deep saturated reds commonly signal heat, warning, and bold intent. Its high saturation and mid-dark warmth give it a full, forward presence that feels confident and flushed rather than thin or pale.
Where you see bloody rust
- pomegranate seeds
- cherry cough drops
- brick mortar stains
- raspberry jam
- boxing gloves
- blood oranges
What it works for
Use it for sale badges, food packaging, and call-to-action buttons where a strong red pulls the eye without screaming neon.
What colors go with bloody rust?
Cream #fffdd0The pale warm neutral lets this red burn alone on the page without competition.Forest Green #154406Deep green sits opposite red, so both colors look richer side by side.Mustard #ffdb58The golden yellow shares its warmth and keeps the pairing loud but grounded.Navy #000080Dark blue cools the red's heat and gives the combination a formal weight.Blush #de5d83The soft pink echoes the red's hue at a fraction of the volume.Charcoal #36454fNear-black gray mutes the red's brightness and makes it feel deliberate.
Questions about Bloody Rust
What is the hex code for Bloody Rust?
Bloody Rust is #da2c43. In RGB that is rgb(218, 44, 67), in HSL hsl(352, 70%, 51%) and in CMYK 0%, 80%, 69%, 15%.
How should I use Bloody Rust #da2c43 in a user interface?
Because of its intense saturation, #da2c43 works best as a targeted accent for buttons or high-priority notifications. Use it sparingly against neutral backgrounds to ensure the color retains its impact without overwhelming the user or causing visual fatigue.
Is Bloody Rust readable on white or black?
Bloody Rust has a 4.74:1 contrast ratio on white and 4.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.