#DA291C Hex Color
Red at full volume
Sale tags, error buttons, and sports kits are where #da291c shows up most. This strong, saturated red leans slightly warm, so it reads hot and urgent instead of dark. Use it as a small accent or on large calls to action; full backgrounds can overwhelm the eye. White text clears AA on it at roughly 4.9:1 contrast. The hex code pairs sharply with charcoal or deep navy.
Questions about #da291c
What is #da291c in RGB, HSL and CMYK?
In RGB, #da291c is rgb(218, 41, 28), in HSL hsl(4, 77%, 48%) and in CMYK 0%, 81%, 87%, 15%.
What colors pair well with #da291c?
Charcoal and deep navy ground the intensity of #da291c, while warm cream softens it for food or romance branding. Skip orange and pink neighbors unless you want an deliberately aggressive palette.
Is #da291c readable on white or black?
#da291c has a 4.86:1 contrast ratio on white and 4.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.