#D90C0C Hex Color
An intense, high-impact vivid red
This saturated, high-intensity red commands immediate attention. Because #d90c0c is so visually loud, it functions best as a focused accent or a call to action rather than a background. Pair it with soft, muted grays to ground its energy without losing the impact. While white text is legible against it, use this hue sparingly to avoid overwhelming your UI design.
Questions about #d90c0c
What is #d90c0c in RGB, HSL and CMYK?
In RGB, #d90c0c is rgb(217, 12, 12), in HSL hsl(0, 90%, 45%) and in CMYK 0%, 94%, 94%, 15%.
How should I use #d90c0c in my user interface?
Because #d90c0c is visually loud, it performs best as a deliberate accent to draw attention to primary buttons or critical alerts rather than a background element. To maintain balance, pair it with soft, muted charcoal or light grays to ground its energy.
Is #d90c0c readable on white or black?
#d90c0c has a 5.23:1 contrast ratio on white and 4.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.