#D84948 Hex Color
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Bold and warm, #d84948 is a fairly saturated red with a slight coral undertone and medium-bright lightness. It signals energy and urgency, making it effective for calls to action, sales graphics, sports branding, and focused accents. Pair it with deep navy for contrast. Black text reaches about 5:1 contrast, meeting WCAG AA for body text. The hex code is #d84948.
Questions about #d84948
What is #d84948 in RGB, HSL and CMYK?
In RGB, #d84948 is rgb(216, 73, 72), in HSL hsl(0, 65%, 56%) and in CMYK 0%, 66%, 67%, 15%. Browse more shades of red with names and hex codes.
What colors pair well with #d84948?
Where does #d84948 work best?
#d84948 works well for calls to action, sales graphics, sports branding, and focused accents because its saturated warm red feels energetic and urgent; use it selectively when you want attention without the deeper, more dramatic weight of burgundy.
Is #d84948 readable on white or black?
#d84948 has a 4.22:1 contrast ratio on white and 4.96:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.