#D72A38 Hex Color
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#d72a38 is a saturated, medium-light red with warm crimson undertones and strong visual energy. It brings urgency, passion, and excitement to branding, sales, sports, and calls to action. Use it as a small accent or button color rather than a full background. White text achieves about 4.9:1 contrast, meeting WCAG AA for body text. The hex code is #d72a38.
Questions about #d72a38
What is #d72a38 in RGB, HSL and CMYK?
In RGB, #d72a38 is rgb(215, 42, 56), in HSL hsl(355, 68%, 50%) and in CMYK 0%, 80%, 74%, 16%. Browse more shades of red with names and hex codes.
Where does #d72a38 work best in a design?
#d72a38 works best as a focused accent for buttons, links, badges, sale labels, and sports graphics, where its saturated warm red creates urgency without overwhelming a full-page layout or interface.
Does #d72a38 read as a warm or cool red?
#d72a38 reads as a warm red because its crimson hue leans toward orange rather than blue, giving it a lively, urgent character suited to energetic accents and attention-grabbing visual systems.
What colors pair well with #d72a38?
Is #d72a38 readable on white or black?
#d72a38 has a 4.90:1 contrast ratio on white and 4.27:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.