#D40527 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#d40527 is a saturated, warm red with high intensity and a slightly dark base. It brings urgency, passion, and energy to branding, sales graphics, sports designs, and calls to action. Use it as a small accent against charcoal or cream rather than a full background. White text reads clearly on this color at about a 5.5:1 contrast ratio. The hex code is #d40527.
Questions about #d40527
What is #d40527 in RGB, HSL and CMYK?
In RGB, #d40527 is rgb(212, 5, 39), in HSL hsl(350, 95%, 43%) and in CMYK 0%, 98%, 82%, 17%. Browse more shades of red with names and hex codes.
What colors pair well with #d40527?
#d40527 pairs well with charcoal, cream, and muted neutrals because they soften its intensity while preserving its warm, energetic character across branding, calls to action, and sports graphics without competing.
Is #d40527 warm or cool?
#d40527 reads as a warm red because its saturated red base has a subtle pink-magenta bias, giving it an intense, passionate feel with more heat and urgency than a blue-leaning red in most palettes.
Is #d40527 readable on white or black?
#d40527 has a 5.45:1 contrast ratio on white and 3.85:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.