#D0181D Hex Color
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#d0181d is a saturated, medium-dark red with a slight warm bias and strong visual force. Its high chroma brings energy and urgency to calls to action, sports graphics, food branding, and warning accents. Use it as a focused accent rather than a full background. As a hex code, #d0181d supports white text at about 5.5:1 contrast, enough for WCAG AA body text.
Questions about #d0181d
What is #d0181d in RGB, HSL and CMYK?
In RGB, #d0181d is rgb(208, 24, 29), in HSL hsl(358, 79%, 45%) and in CMYK 0%, 88%, 86%, 18%.
What colors pair well with #d0181d in a design?
Where should designers use #d0181d?
Use #d0181d as a small accent or action color rather than a dominant page background, because its high saturation and medium-dark value demand attention and can make large surfaces feel visually heavy.
Is #d0181d readable on white or black?
#d0181d has a 5.48:1 contrast ratio on white and 3.83:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.