#CB4154 Hex Color
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New Brick Red is a saturated, warm shade that demands immediate attention. Because of its intensity, the hex code #cb4154 works best as a bold accent rather than a full background. Pair this reddish tone with soft charcoal grays to ground its natural ferocity. It is highly readable with white text, making it a functional choice for high-impact buttons and alert highlights in UI design.
About New Brick Red
A brick fresh off the kiln, still holding heat
What does new brick red mean?
This red often signals warmth and energy, and it commonly appears in food branding because people link red to ripe fruit and appetite. Its mid-level lightness keeps it mellow instead of sharp, so the strong saturation reads as bold and beaming rather than jarring.
Where you see new brick red
- brick patios
- ripe raspberries
- barn doors
- cardinal feathers
- lipstick
- cherry pie filling
What it works for
Use it for packaging, kitchen accents, or brand marks that need warmth without tipping into alarm.
What colors go with new brick red?
Sage Green #9caf88The muted green cools this red down and softens its heat.Cream #fffdd0Cream gives the saturated red room to breathe on the page.Navy Blue #000080The deep blue grounds this warm red with a cool counterweight.Mustard #ffdb58Both colors sit warm, so the pairing feels earthy and rich.Charcoal #36454fCharcoal darkens the frame and lets this red lead the composition.Teal #008080Teal sits opposite on the wheel, which makes this red pop harder.
Questions about New Brick Red
What is the hex code for New Brick Red?
New Brick Red is #cb4154. In RGB that is rgb(203, 65, 84), in HSL hsl(352, 57%, 53%) and in CMYK 0%, 68%, 59%, 20%.
How should I use #cb4154 in a web interface?
Use #cb4154 as a high-impact accent color for primary call-to-action buttons or alert highlights where you need immediate user attention. Because it is so saturated, avoid using it as a large background fill to prevent overwhelming the layout.
Is New Brick Red readable on white or black?
New Brick Red has a 4.74:1 contrast ratio on white and 4.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.