#C90C96 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Strong and saturated, #c90c96 is a medium-dark magenta with warm red and purple undertones. Its high chroma brings energy and attention to calls to action, cosmetic packaging, fashion, and nightlife graphics. Use it as a focused accent beside navy or charcoal rather than a full-page background. White text reaches about 5.3:1 contrast, enough for WCAG AA body text.
Questions about #c90c96
What is #c90c96 in RGB, HSL and CMYK?
In RGB, #c90c96 is rgb(201, 12, 150), in HSL hsl(316, 89%, 42%) and in CMYK 0%, 94%, 25%, 21%. Browse more shades of purple with names and hex codes.
How should designers use #c90c96 in a palette?
#c90c96 works best as a small accent beside navy or charcoal, where its high saturation stays controlled and adds focus without overwhelming the layout. Use it for buttons, badges, links, or selective display type while keeping larger surfaces quieter.
Is #c90c96 readable on white or black?
#c90c96 has a 5.28:1 contrast ratio on white and 3.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.