#C5474A Hex Color
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#c5474a is a warm, saturated red with terracotta undertones and medium lightness. Its bold, grounded character suits calls to action, food branding, sports graphics, and rustic palettes. Use it as a focused accent beside cream, charcoal, or muted teal rather than a full-page background. White text reads clearly, with about 4.8:1 contrast. The hex code is #c5474a.
Questions about #c5474a
What is #c5474a in RGB, HSL and CMYK?
In RGB, #c5474a is rgb(197, 71, 74), in HSL hsl(359, 52%, 53%) and in CMYK 0%, 64%, 62%, 23%. Browse more shades of brown with names and hex codes.
What colors pair well with #c5474a?
Does #c5474a read as a warm or cool red?
#c5474a reads as a warm red because its muted orange and terracotta undertones shift it away from blue-based crimson, giving interfaces, packaging, and graphics a grounded, energetic feel rather than a cool, jewel-toned appearance.
Is #c5474a readable on white or black?
#c5474a has a 4.80:1 contrast ratio on white and 4.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.