#C4704B Hex Color
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#c4704b is a warm, mellow orange with restrained saturation and a slightly earthy red undertone. Its medium depth suggests optimism and independence without the sharp energy of brighter orange. The #c4704b hex code works well as a supporting tone in food, beverage, autumn, or youth-focused designs. Use black text for accessible body copy, with about a 5.8:1 contrast ratio.
Questions about #c4704b
What is #c4704b in RGB, HSL and CMYK?
In RGB, #c4704b is rgb(196, 112, 75), in HSL hsl(18, 51%, 53%) and in CMYK 0%, 43%, 62%, 23%. Browse more shades of orange with names and hex codes.
What colors pair well with #c4704b in a design?
The #c4704b hex color pairs well with cream, charcoal, and muted blue-green because these cooler or softer partners balance its warm red-orange cast without making the palette feel flat in branding and packaging. Use it as a supporting color beside a quiet neutral.
What mood does #c4704b bring to a visual identity?
#c4704b feels optimistic and independent because its warm orange hue is softened by moderate saturation and medium lightness, giving it a friendly sense of adventure without the sharp, high-energy effect of vivid orange. That balance suits food packaging, autumn campaigns, and youth-focused branding.
Is #c4704b readable on white or black?
#c4704b has a 3.64:1 contrast ratio on white and 5.76:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.