#C40C0D Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Closer to a fire truck than a cherry, #c40c0d is a strong, saturated red that grabs attention fast. The hex code carries real urgency, so it works best as a small accent in a 60/30/10 split rather than a full background. White text reads clearly over it at about 6.2:1 contrast, enough for body copy. It looks sharper against deep teal than against plain black.
Questions about #c40c0d
What is #c40c0d in RGB, HSL and CMYK?
In RGB, #c40c0d is rgb(196, 12, 13), in HSL hsl(360, 88%, 41%) and in CMYK 0%, 94%, 93%, 23%. Browse more shades of red with names and hex codes.
What colors pair well with #c40c0d?
Deep teal and warm gold both give #c40c0d contrast that feels intentional instead of loud. Pair it with charcoal to keep things grounded, or cream to soften the intensity in editorial layouts.
Is #c40c0d readable on white or black?
#c40c0d has a 6.16:1 contrast ratio on white and 3.40:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.