#BD4B36 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#bd4b36 is a saturated, warm red with earthy terracotta and brick undertones. Its bright, strong presence brings energy, urgency, and grounded confidence to branding, food packaging, sports, and autumn palettes. Use the hex code as a focused accent or call to action rather than a full background. White text reaches about 5.0:1 contrast, enough for WCAG AA body text.
Questions about #bd4b36
What is #bd4b36 in RGB, HSL and CMYK?
In RGB, #bd4b36 is rgb(189, 75, 54), in HSL hsl(9, 56%, 48%) and in CMYK 0%, 60%, 71%, 26%. Browse more shades of brown with names and hex codes.
What colors pair well with #bd4b36?
Is #bd4b36 readable on white or black?
#bd4b36 has a 4.97:1 contrast ratio on white and 4.22:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.