#BD474F Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#bd474f is a warm, saturated red with a slightly dusty terracotta cast. Its medium lightness brings energy without pure red’s harshness, making it effective for calls to action, food branding, autumn palettes, and rustic accents. Use it as a supporting color or bold type treatment. White text provides about 5.0:1 contrast, meeting WCAG AA. The hex code is #bd474f.
Questions about #bd474f
What is #bd474f in RGB, HSL and CMYK?
In RGB, #bd474f is rgb(189, 71, 79), in HSL hsl(356, 47%, 51%) and in CMYK 0%, 62%, 58%, 26%. Browse more shades of red with names and hex codes.
What colors pair well with #bd474f?
Is #bd474f readable on white or black?
#bd474f has a 5.02:1 contrast ratio on white and 4.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.