#BD392A Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

With its strong saturation and medium-dark lightness, #bd392a is a warm red with subtle earthy undertones. The hex code brings energy and urgency to calls to action, sports branding, food packaging, and sale graphics. Use it as a focused accent rather than a full-page background, and pair it with white text for clear, accessible contrast.
Questions about #bd392a
What is #bd392a in RGB, HSL and CMYK?
In RGB, #bd392a is rgb(189, 57, 42), in HSL hsl(6, 64%, 45%) and in CMYK 0%, 70%, 78%, 26%. Browse more shades of red with names and hex codes.
Is #bd392a a warm or cool red?
#bd392a is a warm red with a subtle earthy, orange-leaning undertone rather than a blue cast, giving it an energetic yet grounded character for focused accents and strong visual emphasis.
What colors pair well with #bd392a?
#bd392a pairs well with white, cream, and charcoal, which soften or balance its warm red intensity, while muted blue-green accents add a cooler counterpoint without competing with the main color.
Is #bd392a readable on white or black?
#bd392a has a 5.55:1 contrast ratio on white and 3.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.