#BD3644 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Warm and fairly saturated, #bd3644 is a strong red with a mellow, slightly blue undertone. Its medium depth brings energy and urgency without the glare of brighter reds, making it effective for calls to action, sports branding, and sale graphics. Use the hex code #bd3644 as a focused accent, with white text for readable interface labels.
Questions about #bd3644
What is #bd3644 in RGB, HSL and CMYK?
In RGB, #bd3644 is rgb(189, 54, 68), in HSL hsl(354, 56%, 48%) and in CMYK 0%, 71%, 64%, 26%. Browse more shades of red with names and hex codes.
What colors pair well with #bd3644?
#bd3644 pairs well with white, charcoal, warm cream, and muted blue-green accents because these companions balance its saturated red, keep layouts grounded, and preserve its energy without competing too strongly for attention.
Does #bd3644 read as warm or cool?
#bd3644 reads as a warm red overall, but its slight blue undertone softens the orange warmth and gives it a more balanced, mellow character in most digital palettes and layouts. It feels energetic and urgent without the sharp glare of a brighter scarlet.
Is #bd3644 readable on white or black?
#bd3644 has a 5.56:1 contrast ratio on white and 3.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.