#BD3039 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #bd3039 marks a rich, strongly saturated red with a warm, slightly muted finish. Its bold energy suits calls to action, sports branding, sales graphics, and warning accents. Use it as a focused accent against charcoal or cream rather than a full-page background. White text reaches about 5.8:1 contrast, meeting WCAG AA for body text.
Questions about #bd3039
What is #bd3039 in RGB, HSL and CMYK?
In RGB, #bd3039 is rgb(189, 48, 57), in HSL hsl(356, 59%, 46%) and in CMYK 0%, 75%, 70%, 26%.
What colors pair well with #bd3039?
#bd3039 pairs well with charcoal, cream, and warm neutrals because their low saturation lets its rich red stand out without competing for attention, making them useful for backgrounds, text, and supporting interface elements. White adds crisp contrast, while a muted sage accent creates a softer palette.
Does #bd3039 read as a warm or cool red?
#bd3039 reads as a warm, rich red because its red channel strongly outweighs the cooler blue and green values, while its moderate lightness softens the effect compared with a pure, high-intensity red. That balance can suggest urgency and confidence without feeling as harsh as bright scarlet.
Is #bd3039 readable on white or black?
#bd3039 has a 5.76:1 contrast ratio on white and 3.64:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.