#BD1810 Hex Color
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#bd1810 is an aggressive, high-chroma red that demands immediate attention. This intense shade lacks subtle undertones, making it overwhelming as a full background but highly effective as a call-to-action button or UI alert. Pair it with dark grays or charcoal to ground its energy. The hex code #bd1810 meets WCAG contrast requirements for white text, ensuring accessibility for critical warnings or bold design elements.
Questions about #bd1810
What is #bd1810 in RGB, HSL and CMYK?
In RGB, #bd1810 is rgb(189, 24, 16), in HSL hsl(3, 84%, 40%) and in CMYK 0%, 87%, 92%, 26%. Browse more shades of red with names and hex codes.
How can I effectively use #bd1810 in a user interface without overwhelming the design?
#bd1810 is best reserved for critical action items, like error messages or primary call-to-action buttons, where you need to guide the user's eye instantly. Because it is so aggressive, pair it with neutral charcoal or dark gray backgrounds to prevent visual fatigue.
Is #bd1810 readable on white or black?
#bd1810 has a 6.35:1 contrast ratio on white and 3.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.