#BD1523 Hex Color

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Hex color #bd1523 graphic
Not a soft or muted red, #bd1523 is a saturated crimson with serious weight. That intensity works best in small doses, so treat it as an accent or call-to-action color rather than a full background. Deep teal or charcoal make it look richer than plain white would. White text also passes WCAG AA against this hex code, even at small sizes.

Questions about #bd1523

What is #bd1523 in RGB, HSL and CMYK?
In RGB, #bd1523 is rgb(189, 21, 35), in HSL hsl(355, 80%, 41%) and in CMYK 0%, 89%, 81%, 26%.
What colors pair well with #bd1523?
Deep teal, charcoal, and navy all calm its intensity without dulling it. Cream or warm gray soften the red for food packaging and romance-themed work, while a dark neutral keeps it sharp for sports and sales.
Is #bd1523 readable on white or black?
#bd1523 has a 6.37:1 contrast ratio on white and 3.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.