#BC5445 Hex Color

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Hex color #bc5445 graphic
#bc5445 is a mellow, moderately muted shade of red with warm terracotta and brown undertones. Its medium depth brings grounded energy, confidence, and rustic warmth to branding, food packaging, autumn palettes, and bold accents. Use it as a supporting tone beside navy or cream rather than a full-page background. White text reads clearly at about 4.7:1 contrast. The hex code is #bc5445.

Questions about #bc5445

What is #bc5445 in RGB, HSL and CMYK?
In RGB, #bc5445 is rgb(188, 84, 69), in HSL hsl(8, 47%, 50%) and in CMYK 0%, 55%, 63%, 26%. Browse more shades of brown with names and hex codes.
What colors pair well with #bc5445?
#bc5445 pairs well with cream, navy, charcoal, and muted sage; cream softens its terracotta warmth, while darker companions add structure and improve contrast for logos, packaging, buttons, and other focused accents.
Does #bc5445 read as a warm or cool color?
#bc5445 reads as a warm red because its muted red base leans toward terracotta and brown rather than blue or violet, giving designs a grounded, earthy feel that works especially well in autumn, rustic, and food-focused palettes.
Is #bc5445 readable on white or black?
#bc5445 has a 4.67:1 contrast ratio on white and 4.49:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.