#BA4848 Hex Color
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This saturated, warm brick red feels grounded yet urgent. Because it avoids the harshness of a primary red, #ba4848 works well for rustic branding or food industry palettes that require energy without aggression. It reads clearest with white text for high contrast. Reserve this hex code for smaller UI accents or bold headers rather than large backgrounds, where it might overwhelm the viewer.
Questions about #ba4848
What is #ba4848 in RGB, HSL and CMYK?
In RGB, #ba4848 is rgb(186, 72, 72), in HSL hsl(0, 45%, 51%) and in CMYK 0%, 61%, 61%, 27%.
What colors pair best with #ba4848?
Is #ba4848 suitable for large text or backgrounds?
Because #ba4848 is quite saturated, it can feel overwhelming as a full background color. It works best as an accent or bold header, where its urgency stands out against neutral, light-colored interfaces.
Is #ba4848 readable on white or black?
#ba4848 has a 5.11:1 contrast ratio on white and 4.10:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.