#B7313C Hex Color
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Warm and strongly saturated, #b7313c is a medium-dark red with brick and terracotta undertones. Its grounded intensity suits calls to action, sports branding, food packaging, and autumn palettes. Use it as a focused accent rather than a full background. Pair it with deep navy or soft cream; white text provides about 6.0:1 contrast for small body copy. The hex code is #b7313c.
Questions about #b7313c
What is #b7313c in RGB, HSL and CMYK?
In RGB, #b7313c is rgb(183, 49, 60), in HSL hsl(355, 58%, 45%) and in CMYK 0%, 73%, 67%, 28%.
What colors pair well with #b7313c?
Is #b7313c a warm or cool red?
#b7313c reads as a warm red because its red base carries earthy brick and terracotta undertones rather than a cool blue bias, giving it a grounded, energetic feel for autumn-inspired palettes.
Is #b7313c readable on white or black?
#b7313c has a 5.96:1 contrast ratio on white and 3.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.