#B5364D Hex Color

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Hex color #b5364d graphic
#b5364d is a strong, warm red with rich terracotta undertones and enough depth to feel grounded rather than flashy. Its saturated finish suits calls to action, sports branding, food packaging, and autumn palettes. Use it as a 10% accent against cream, navy, or charcoal. White text remains readable, with about 5.8:1 contrast. The hex code is #b5364d.

Questions about #b5364d

What is #b5364d in RGB, HSL and CMYK?
In RGB, #b5364d is rgb(181, 54, 77), in HSL hsl(349, 54%, 46%) and in CMYK 0%, 70%, 57%, 29%. Browse more shades of red with names and hex codes.
What colors pair well with #b5364d?
#b5364d pairs well with cream, navy, and charcoal, which balance its warm terracotta undertone without competing with its saturated finish. Use those pairings for autumn palettes, editorial layouts, packaging, or restrained accent applications.
Where does #b5364d work well in design?
#b5364d works well as a focused accent in calls to action, sports branding, food packaging, and autumn-themed layouts, where its saturated warmth adds energy without feeling fluorescent or overly bright.
Is #b5364d readable on white or black?
#b5364d has a 5.83:1 contrast ratio on white and 3.59:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.